Re-designing Dr. Bronner’s iconic, text heavy label as a student project was a fabulous typographic challenge.
I was inspired by classic American Wood Type to reflect the product's boldness, enthusiasm, and larger than life message.
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/28fff589-f70d-4e20-8791-aa0d9df8ad4a_rw_1920.jpg?h=b2a16b92dc2c3c61bafbb773384b3a68)
Original Design
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/8ae1178a-fbc0-4793-8382-fa6b768e044c_rw_1920.jpeg?h=cc5f390adf564638afb6efa01bbe2e61)
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/004b714f-9589-4505-825d-7aaf973887cb_rw_1200.jpeg?h=045936ad45bd1946ede45a71c468e697)
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/99e6154e-de05-4900-b804-c863e941b3ae_rw_1200.jpeg?h=259f373db6ed4f515372a61474a29e8d)
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/4faec951-58f8-4ab3-bea5-f3ec47115694_rw_1920.png?h=427139d1f449a2def35a64b7456288cf)