The Chicago Co-op Convergence emerged as a coalition of cooperative business enthusiasts in Chicago meeting once a month to support each other and find ways to grow the cooperative movement.
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/de702090-8d62-433d-8a5f-c428fa02ad19_rw_3840.png?h=e48d148f06ddf72f34dfd6c9cb1ea2d4)
The interconnected C's of the official font of the City of Chicago 'Big Shoulders' create a fractal C, larger than the sum of its parts.
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/53815b86-be33-456f-8395-f5238fd3a207_rw_1920.jpg?h=9d6cc5963c00fc54034319bebe56d499)
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/20ff94f5-ecee-4b56-9371-556149e91188_rw_1920.jpg?h=7c92ebe4e7f22f504a4ee0ebd0ed66f7)
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/3d1e9440-cc98-4b0d-b12e-9337c656adc8_rw_1920.jpg?h=869754d7825c829d4d607ff20949379f)
The color scheme was chosen to represent the three major types of cooperative structures:
- Red for Worker Cooperatives
- Orange for Housing Cooperatives (inspired by the classic Chicago brick architecture)
- Teal for Consumer Cooperatives
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/56af8270-48c0-4e7c-a9ce-048f99986c04_rw_1200.png?h=2f3f3c0a54e8a18e782ef5690194206c)
![](https://cdn.myportfolio.com/5642f3a2-854f-4a2b-89a8-9e5fd6ccd5a1/cd179383-a725-4493-abe9-8cbd19c78aa1_rw_1200.png?h=abdfc63360799bb087bb0c6fe6d60e9a)